Mission Statement
“To bring inspiration and innovation to every athlete in the world.”
Nike adds: “If you have a body, you are an athlete.”
In English
Nike wants to inspire everyone—not just professional athletes—to be active by creating products that help people perform better, feel more confident, and enjoy sports and fitness.
What They Actually Do
Nike designs, manufactures, and markets athletic footwear, apparel, and equipment. The company grows by building one of the world’s strongest brands, using product innovation, athlete endorsements, and storytelling to connect with customers.